Day One Schedule (Feb. 27th)

*Registration will open at 8:00 AM. All events will take place in the UBC Asian Centre

Press Start

8:30-9:00 – Coffee and Pastries

9:00 Welcome Address

  • Mary Lynn Young (Associate Dean, UBC Faculty of Arts)

9:15-10:15 From Pachinko, Arcades, and Consoles to Social and Mobile Games

<Main Presentation>

  • Geoffrey Rockwell (University of Alberta)

Press Start: Back Through Two Beginnings


  • Jérémie Pelletier-Gagnon (University of Alberta)
  • Atsuo Nakayama (Bandai Namco Studios Vancouver)

<Discussant>: Christina Laffin (CJR Co-Director / UBC Asian Studies)

10:15-10:30 – Coffee Break

10:30-11:30 Business Strategies and the Innovator’s Dilemma 

<Main Presentation>

  • Tatsuyuki Negoro (Waseda Business School)


  • Atsuo Nakayama (Bandai Namco Studios Vancouver)
  • Naoki Kameda (Sega Networks)

<Discussant>: Trevor Barnes (UBC Geography)

11:30-12:30 Economics and Law in the Gaming Industry 

<Main Presentation>

  • Jon Festinger (Centre for Digital Media)


  • Nancy Gallini (Peter Wall Institute)
  • Shigenori Matsui (CJR Co-Director / UBC Law)

<Discussant>: Christine Duhaime (Duhaime Law)

12:30-1:30 – Lunch Break

1:30-2:30 Gender and Gaming

<Main Presentations>

  • Brenda Bailey Gershkovitch (Silicon Sisters Interactive)
  • Mimi Okabe (University of Alberta)

Tracing Discourses on Motherhood and Marriage: An Investigation of Female Game Developers in Japan


  • Geoffrey Rockwell (University of Alberta)

<Discussant>: Christina Yi (UBC Asian Studies)

2:30-3:40 Popular Culture

<Main Presentation>

  • Sharalyn Orbaugh (UBC Asian Studies)

I Take My Prison and I Make it My Playground: Japanese Popular Culture Tackles Life’s Messy Issues


  • Haley Blum (UBC Asian Studies)
  • Ben Whaley (UBC Asian Studies)
  • Can Ngo (Anime Revolution)

<Discussant>: Hyung Gu Lynn (UBC Institute of Asian Research)

3:40-3:50 – Coffee Break

3:50-5:15 Game-based Learning

<Main Presentations>

  • Nina Langton (UBC-Okanagan Japanese Studies)

Incorporating Best Practices in the Use and Design of Games for the Beginning Japanese Language Classroom: An Instructor’s Perspective

  • Henry Yu (Principal, St. John’s College / UBC History

Gaming History

  • Patrick Pennefather (Centre for Digital Media

The Disruptive Game: Teach. Play. Learn. Play. Teach.


  • Samia Khan (UBC Media and Graphics Interdisciplinary Centre)
  • Stefania Burk (UBC Asian Studies)

<Discussant>: Siobhán McElduff (UBC Media and Graphics Interdisciplinary Centre)

5:15-5:30 – Coffee Break

5:30-6:00 Book Launches

  • Shuji Watanabe (Ritsumeikan University)
  • Atsuo Nakayama (Bandai Namco Studios Vancouver)

<Moderated by Jessica Main (UBC Institute of Asian Research / Asian Studies)>


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